- Dan Jacobs
- Dan has lots and lots of experience, over 20 years in the business.
- Did a degree in journalism.
- Travelled a little bit around Europe.
- Hates flying, loves trains!
- He's a little quieter and more sensitive than some of the others in the office.
- Writing, writing, writing.
- Just English
Hello, I’m Dan Jacobs, and I write the text content for the website. I work closely with the researcher, so I know who’s going to use the new site. What I write - the content – is aimed at that audience. Writing for the web is different from writing for a newspaper or magazine. Good web writing has short sentences and lots of bullet points. And a low word count: as few words as possible. Website readers don’t want to be given too many words at once!